The Maison

Maison Amahle is the world’s first Afro-Swiss luxury watch brand. A romantic love story — capturing a symphonic union between Mama Africa and Swiss sophistication. Born under the warm sun of Botswana and perfected in the Alps.

This is the epitome of enjoyment.

“You have the watches, we have the time.”

More than a time-telling device — it’s an art piece of character. A timeless expression of heritage on the wrist, formed to evolve with the man. Worn by the unconventional thinker who colours outside the lines. Never mass-produced, each timepiece is crafted to celebrate the maestro of style.

We envision a world free from economic hardship.

Through the Ndlovu Foundation, 5% of our profits support education scholarships for women from underrepresented backgrounds within the luxury watchmaking industry.

A story told over time. Where culture meets fine craftsmanship.

Unlike long-established traditional brands, we dare to rewrite the rules.

We exist to ignite hope and vibrate the joy of life.

Spreading enjoyment through prestige, unity and heritage. Not just shaping the future, but wearing a piece of it.