The Maison

Maison Amahle is the world’s first Afro-Swiss luxury watch brand. Born under the golden sunset of Botswana and perfected in the Alps. This is a love story — capturing a symphonic union between Mama Africa and Swiss sophistication.

Worn by those who colour outside the lines, each piece is crafted to echo the spirit of the unconventional thinker, the cultural architect, the maestro of style. Never mass-produced. Always rooted in story. Our timepieces are not just instruments — they are expressions. Of heritage. Of taste. Of a soul that refuses to be templated.

“You have the watches, we have the time.”

At Maison Amahle, our legacy isn’t just about crafting impeccable timepieces—it’s about creating lasting impact. True luxury isn’t measured by exclusivity but by the lives it touches. We believe in Lifting Others As We Rise. Supporting craftsmanship and amplifying the voices of kreativves is at the heart of our mission.

Through the Ndlovu Association, 5% of our profits support education programs for women of colour within the luxury watchmaking industry. Where culture meets fine craftsmanship. A house with a singular intention: to ignite hope. Vibrating the joy of life through a collaborative platform of education and mentorship. Not just transferring savoir-faire but shaping the future.